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Universal Legal: Dark Pattern Guidelines
Saving to buy a ticket for your first international trip. You've done your research, found the best price, calculated taxes, and you know exactly how much you will be paying for the trip of a lifetime.
But when you get to the checkout page, you find a figure that is much higher than what you calculated. You go back a couple of pages and there, tucked away in one corner of the page, you find a line including travel insurance for your trip, and next to it, a checked box. You never checked the box, then how did this amount get added to your total bill?
Congratulations! You have become the latest victim of Dark Pattern Practices.
The Central Consumer Protection Authority has introduced the 2023 Guidelines for Prevention and Regulation of Dark Patterns under the Consumer Protection Act, 2019 to combat manipulative online business practices. These guidelines address 13 categories of unfair trade practices, marking a crucial step in safeguarding consumer autonomy and ensuring transparency in the digital marketplace.
Read the full article on Dark Pattern Guidelines.
See more articles from our member firm in India, Universal Legal.
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